Beginning in 2015, Sara, on a hunch and a whim, convinced her husband to buy a truck so she could start buying deeply discounted returns and overstock items to resell online. It was a hit from day one, and buy-sell-trade groups quickly saw Sara's success. She started her own group to market items and it grew to nearly 3,000 followers in those early days.
In 2017, when her sources for larger furniture items changed strategies, so did she. Despite feeling overwhelmed and underprepared, she and her husband attended Atlanta market and connected with established vendors/manufacturers, most of which she still works with today. As more inventory became available, it was time to expand. And just like in 2017, within a few months, a warehouse in College Grove, TN was found and their first in-person weekend sale was planned.
Those faithful Sara Sells followers from social media led to nearly 300 people shopping the first sale. That year was spent finding a rhythm and style that would serve customers all across Tennessee.