Beginning in 2016, Sara, on a hunch and a whim, bought a truck and started buying deeply discounted returns and overstock items to resell online. It was a hit from day one, and buy-sale-trade groups quickly saw Sara’s success. She started her own group to market items and it grew to nearly 3,000 followers in those early days.

In 2017, when her sources for larger furniture items changed strategies, so did she. Despite feeling overwhelmed and underprepared, she attended Atlanta market and connected with established vendors/manufacturers, most of which she still works with today. Her success drew attention again, but this time from a friend believing that Sara Sells could jump to the next level. He sparked a completely different vision asking if she’d consider a brick and mortar. And just like in 2017, within a few months, a warehouse in College Grove, TN was found and their first in-person weekend sale was planned. 

Those faithful Sara Sells followers from social media led to nearly 300 people shopping the first sale. That year was spent finding a rhythm and style that would serve customers all across Tennessee.