In 2015, Sara started buying deeply discounted returns and overstock items and reselling them online. It was a hit from day one, and buy-sell-trade groups quickly saw Sara’s success. She started her own group to market items and it grew to nearly 3,000 followers in those early days.

In 2017, when her sources for larger furniture items changed strategies, so did she. Despite feeling in over her head, she attended Atlanta Market and connected with established manufacturers, most of which she still works with today. As more inventory became available, it was time to expand. And just like that, within a few months, a warehouse in College Grove, TN was found and the first in-person weekend sale was planned.

Those faithful Sara Sells followers from social media led to nearly 300 people shopping the first sale. That year was spent finding a rhythm and style that would serve customers all across Tennessee.